Olaplex No. 4P Blonde Enhancing Toning Shampoo

Highly concentrated purple toning shampoo for all blonde, lightened, and grey hair. Infused with patented Olaplex Bond Building Technology.

Benefits

• Cleanses, tones, and repairs
• Neutralizes brassiness
• Boosts brightness after one use, provedes 3x brighter hair
• Hydrates from roots to ends
• Sulfate-free formula

Technology

• Bis-Aminopropyl Diglycol Dimaleate - patented single ingredients, restores damaged and compromised hair by repairing from the inside out. Once all the bonds are intact and in alignment, you have healthy, beautiful, shiny, touchable hair.
• Violet pigments - neutralize the warmth tones. The highly concentrated pigment allows customizable toning levels ideal for medium to light blonde tones (levels 7 and up) in which yellow or brassy tones need to be controlled.

How to use

Apply to wet hair. Lather fully and let process 1-3 minutes. For more intense toning, leave on hair up to 5 minutes. Rinse. Follow with Nº.5 Bond Maintance Conditioner for everyday moisture and Nº.8 Bond Intese Moisture Mask for extra hydration.

Use 2-3 times per week or as often as needed to neutralize unwanted brassiness.